Case Study

Royalty Medical Solutions: Website Redesign & On-Page SEO

How Raddito helped a woman- and minority-owned medical recruitment and staffing agency in Southern California transform their website into a responsive, modern, and high-visibility website.

Royalty Medical Solutions
Website Update & Performance Optimization
ClientRoyalty Medical Solutions
Year2024
Services we provided
  • Website Redesign
  • Content Update
  • On-Page SEO
WebsiteClick Here

Initial website challenges

Royalty Medical Solutions prides itself on being a boutique woman-owned staffing and recruitment agency. Their services also include healthcare consulting with an emphasis on credentialing and provider enrollment. When hiring a healthcare professional, the next step is always credentialing! They get both done for you! They have more than 15 years of dedicated experience in healthcare.

The website had several critical issues, including:

  • Outdated Design: The visual style no longer aligned with the agency’s professional reputation.
  • Poor User Experience: Confusing navigation made it difficult for users to find key information.
  • Slow Performance: Lengthy page load times increased bounce rates.
  • Non-Mobile Friendly: Lack of responsiveness frustrated users on mobile devices.
  • Low Search Visibility: Suboptimal SEO limited organic traffic and lead generation.
Work Process

How We Approached

Raddito followed a step-by-step process to rebuild and improve the website:

01.

Research & Analysis

Studied user behavior and gathered client feedback to understand the main issues and goals.

02.

Design

Created simple wireframes and designed a clean, modern, and mobile-friendly layout for key pages like Home, Recruitment, and Contact Us.

03.

Content Update

Rewrote and organized content on pages such as Blog and Credentialing to make it easier to read and more SEO-friendly.

04.

SEO Setup

Improved on-page SEO across all main pages to boost search rankings and online visibility.

05.

Launch & Testing

Tested the website carefully to make sure everything worked smoothly and looked great on all devices.

Our Actions

How We Delivered

Raddito delivered a two-pronged solution focusing on design and SEO:

01
Royalty Mockup_case_study

Website Redesign

  • Updated the visual design to better reflect a professional, healthcare-focused identity.
  • Simplified navigation on key pages like Staffing and About Us, making information easier to find.
  • Made the site fully mobile-friendly for smooth use on phones and tablets.
  • Reduced page load times by optimizing images and cleaning up the code.
02

On-Page SEO

  • Reviewed and researched the best keywords for the Recruitment and Staffing pages to improve search visibility.
  • We optimized the meta tags, headings, and on-page content across the site, including the Blog and Contact Us pages.
  • Internal linking was improved as well, especially between the Credentialing and Home pages, to help users navigate more easily.
  • Finally, We fixed several technical issues, such as broken links and duplicate content, to make the site cleaner and more reliable.
Royalty SERP
Royalty_case_study_section_showcase
The Results

What We Achieved

The project delivered impressive outcomes within the first quarter post-launch, significantly showing overall growth.

0%

Traffic Boost

45% increase in organic search traffic.

0%

User Engagement

30% rise in average session duration and 25% drop in bounce rate.

0%

Lead Conversions

35% increase in form submissions from Contact Us and Recruitment pages.

0+

Keyword Rankings

Secured first-page Google rankings for 15+ keywords, such as “medical staffing agency.”

0%

Page Speed

Reduced page load times by 40%, improving user satisfaction.

This project underscores Raddito’s ability to transform healthcare organizations’ digital presence. By redesigning a user-friendly website and implementing targeted SEO strategies, we empowered the medical recruitment agency to attract more clients and candidates effectively.

Raddito header logo